The insurance industry loves golf,” says Jerry Ganoni, president of Humana Small Business and Humana Dental in Green Bay, Wis. Ganoni first swung a club at the age of 8 but nevertheless claims he's “not any good.” That kind of modesty is part of the game. It's the rare recreational golfer who admits to any talent: It's too much like tempting fate. Every golfer knows that things could fall apart at any moment, completely and inexplicably. But that threat is more than matched by the thrill of ...

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