MORE CORPORATIONS are finding ways to add extras — from meals to massages — to make individual incentives even more appealing, says Washington, D.C.-based Sharon Waters, director, sales and marketing, Marriott Incentive Awards. Marriott and other hotel companies now offer a portfolio of products “so clients can choose what will be best for the people they are trying to motivate.” Chicago-based Scott Walker, director, incentive and promotion certificates, Hyatt Hotels Corp., also sees “a ...

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