IN THE EVER-CHANGING WORLD OF INCENTIVES, one thing is constant: “Companies will always use incentives to change the way people behave,” says Jim Bufton, vice president of sales and marketing for Top Brands Inc., a premium company based in Oshkosh, Wis. “They'll use merchandise to try to make their customers change their brands, to keep their employees accident-free, and to get their sales reps to sell one insurance policy over the other.” That said, Bufton has seen great shifts recently in ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.