A RECENT SURVEY of incentive planners by the Incentive Federation shows that about one in four respondents runs an online incentive program — a significant gain of 19 percent from the last survey, completed in 2003. Larger companies have been the first to embrace the technology, with 44 percent of them running online programs. Of the incentive programs that are being taken online, 59 percent are sales incentives, 35 percent are employee-recognition programs, and 26 percent are customer ...

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