AIBTM 2013, The Americas Incentive, Business Travel & Meetings Exhibition, takes place June 11–13 at McCormick Place in Chicago, with the theme “Defining the Future of Meetings…Together” as the centerpiece of its educational offerings. Theis open June 12 and 13, and participation from both exhibitors and group coordinators, who arrange the lion’s share of hosted buyers who attend the show, is way up over last year, according to Michael Lyons, AIBTM exhibition director, Reed Travel Exhibitions.
AIBTM expects to pre-schedule more than 15,000 appointments between exhibitors, including more than 50 new ones added since last year, and hosted buyers over the two-day period. In total, 34 education sessions will be offered.
Tuesday, Education Day
Tuesday, June 11, is a full day of education and will feature a session called “Going Global – Answers to North American Planners’ Toughest Questions,” hosted by the International Convention and Congress Association. In addition to ICCA, AIBTM has educational partnerships with the International Association of Exhibitions and Events, the Professional Convention Management Association, Site, the Association of Corporate Travel Executives, and Meeting Professionals International.
“ICCA and its members have special expertise in the international association congress sector, and this session is dedicated to sharing that valuable insight and information,” says Martin Sirk, CEO of ICCA. “We’ll be covering where to find the most accurate information; how to set up successful partnerships; cultural do’s and don’ts; how best to communicate your meeting needs and objectives; security and risk management; and any other burning questions and concerns that attendees have relating to their future international meetings programs and strategies.”
PCMA will deliver a series of seminars at AIBTM dedicated to supporting the corporate meeting planners of the future.The seminar program will build on the strategic partnership formed between the IBTM Global Events Portfolio and PCMA in 2010.
In addition to the seminar series, PCMA will be running Executive Edge at AIBTM all day on Tuesday. The session, hosted by Maurice Schweitzer, associate professor of Operations and Information Management at the University of Pennsylvania, is a highly structured and interactive workshop, specifically designed to sharpen business acumen. The program has been created for senior-level professionals with an average of 15 years of experience. Registration fees apply, for further information visit the AIBTM Web site.
The Mind/Body Connection
Another education track will feature a series of sessions dedicated to helping industry professionals understand the importance of brain health and its role in meeting productivity. Rebecca Katz, MS, is an author and educator, andmember and executive chef at The Center for Mind-Body Medicine’s Food As Medicine Training Program. Her session will cover the role of food and nutrition in attendee behavior and she will tell planners how to create menus that enhance attendees’ energy.
The second session in the “Brain Food” series will be delivered by Dianne Devitt, president, the DND Group, and advocate for creativity and wellness in events and meetings, and Cynthia Ackrill, M.D., a human performance consultant, coach, and speaker, and president of WellSpark.
Technology is a focus both educationally and on the trade show floor. That track will kick off with a session delivered by Sima Dahl, founder of Parley Communications. In her session, “What’s Your Sway Factor? Learn the Art of International Social Networking for Career Success,” Dahl will present her three-step Sway Factor system for social networking success based on a framework designed to aid the creation of a strong personal brand.
Two other experienced technology presenters have presentations planned. Michael Doyle, executive director of the Virtual Edge Institute, will speak on “How to Virtually Extend Your Event,” and Jim Spellos, president of Meeting U, will present on “Hot Technologies 2013: It’s #mobilesociallocal.”
The opening luncheon keynote will feature J. Walker Smith, principal of The Futures Company. The day concludes with a Networking Party at Navy Pier, featuring the “Best of Chicago,” a culinary and musical experience that showcases Chicago’s finest eateries and music.
Seth Mattison, a highly regarded expert on the millennial generation and featured speaker with BridgeWorks, LLC, has been selected to kick off day two with a keynote presentation titled “Rocking the Workplace: Managing and Leading the Four Generations.” He will present fresh research and case studies that highlight what it takes to attract and retain the best and brightest talent of every age.
The show floor will have some innovations and lots of opportunity for networking and learning outside the booth:
· Market Focus sessions have been expanded to include new regional spotlights on Latin America and Asia, as well as the return of the Market Focus on Europe.
· “Speaker’s Showcase,” taking place in the Lecture Theatre, will feature professional speakers giving 20-minute excerpts of their presentations so planners get a taste of their skills and content.
· The Future Events Experience will showcase the latest and most advanced technology, products, and services in meetings management.
· The “Refresh Zone” is an area where exhibitors and buyers can relax and recharge in between appointments and walking the show floor. Diversions will include games and other activities.
On Wednesday evening, PCMA will host “Party with a Purpose @ AIBTM” at one of the hottest nightclubs in Chicago, Rockit. The proceeds support PCMA’s Education Foundation.
For a full agenda, visit the AIBTM’s Web site and click on the education tab.