What connects 4,000 event buyers with some 3,500 event suppliers to create nearly 60,000 one-on-one appointments within a three-day period each May? It’s IMEX Frankfurt, the worldwide exhibition for incentive travel, meetings, and events coming up May 21–23, which promises several innovations this year.
Following the successful roll-out of individual e-mail inboxes for each hosted buyer at IMEX America in November 2013, the IMEX Group is introducing the tool for all hosted buyers at the upcoming Frankfurt show.
The new online tool works by combining all exhibitor communications to a buyer into an inbox on the IMEX Web site, which can be searched by keyword, exhibitor name, or subject line. Buyers receive only one daily e-mail alert directing them to the inbox. Appointments can be made directly from the inbox. The buyers’ diaries have also been completely updated, with a new user interface that reduces the number of clicks to make an appointment, making appointment setting far more efficient, according to Carina Bauer, IMEX Group CEO.
Buyers don’t have to be hosted to attend IMEX. The eight education tracks, offering more than 100 one-hour seminars, interactive workshops, and informal campfires (which offer interactive learning in small pods on the show floor) are another reason meeting professionals will opt to attend the free event. The one-hour sessions, which take place in the mornings and late afternoons at Messe Frankfurt, outside of tradeshow hours, include: “How to Keep the Lawyers Out—Strategic Meetings Management co-creation workshop led by Peggy Hemphill of Your Corporate Source and Betsy Bondurant of Bondurant Consulting; and “Itsy Bitsy Spider,” a sustainability motivation session by Amy Spatrisano of MeetGreen.Management,” co-organized by the International Association of Professional Congress Organizers and the Professional Convention Management Association; a
A number of technology sessions are also scheduled, including “How BarCamps and Hybrid Events can Enrich Meetings,” by Brita Moosmann of Yieldforprofit and Wolf-Thomas Karl, Karl & Karl; “How to Create a Social Media Strategy,” by Christine Fuchs and Gerrit Heijkoop of Casehunters; “Evaluating Meeting Technologies,” by Ken Clayton, RefTech; and “From Cost to Investment—Monetizing Mobile Apps,” by Thorben Grosser, EventMobi.
The annual Association Day, with targeted education for association planners, takes place on Monday, May 20. This year IMEX introduces Exclusively Corporate @IMEX, a private track for corporate meeting executives.