Before holding a Danube River Cruise incentive program, Doug Henson, senior vice president and chief marketing officer, Shenandoah Life Insurance Co., Roanoke, Va., purchased euros in May 2004 at a price of $1.08 U.S. to one euro. By the end of the year, the value of the euro had jumped to around $1.33. “It's absolutely amazing,” Henson says. If the dollar's decline continues, some planners worry that the price of European incentive programs will be too high for their ...

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