Michael Krouse has been named president and CEO of the Ontario (Calif.) Convention Center and Visitors Bureau, effective immediately.
Krouse comes to Ontario from the Los Angeles Tourism and Convention Board, where he served as the senior vice president of sales and client services, responsible for managing the organization’s meetings and convention sales and client services departments. He also had direct oversight of citywide convention sales at the Los Angeles Convention Center.
In his new job, Krouse will oversee the day-to-day management of the convention center and help to attract new conventions, meetings, and events to the city-owned facility, which is managed by SMG. “I am truly honored that SMG and the City of Ontario have entrusted me to build upon their success,” says Krouse. “Having been directly involved with the nation’s 16th largest convention center, I have become keenly aware of the success and reputation SMG has earned at so many of these venues. I am proud to join their team in helping to grow Ontario’s market share.”
Prior to his tenure at the LATCB, Krouse spent over 20 years in a variety of senior hotel sales management positions. He was vice president of sales and marketing at Interstate Hotels and Resorts and regional director of sales and marketing, west, at Hilton Hotels Corp.
“Michael has a proven track record of success in the hospitality and convention center business,” says Bob McClintock, senior vice president, operations at SMG. “While working through a rigorous selection process, Michael’s experience increasing yearly convention bookings in the City of Los Angeles made him the ideal choice for this position. I’m confident that the City of Ontario will benefit substantially from Michael’s expertise.”
Also, Traycee Mayer was promoted to general manager of the Ontario Convention Center. Previously, she worked with SMG as assistant general manager at the Long Beach Convention Center.