1. Research the need for your product or service.

  2. Define the psychographics and demographics of the audience who needs the product.

  3. Understand your unique selling position in the marketplace.

  4. Understand what motivates your targeted audience to buy or support a product or service.

  5. Identify the best way to deliver your message to your targeted audience in a way that they can easily receive it.

  6. Leverage the message in as many ways as possible.