Meeting industry associations have a tough audience when they plan meetings for meeting planners — just imagine the challenges involved for the Chief Marketing Officer Council, Palo Alto, Calif., when the time comes to market its meetings to senior-level marketing execs across the world in every major vertical segment. “One of the big challenges that we face, being an organization for the level of marketers that we represent, is that we always need to be on the lookout for the next big ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.