Many of Us think that direct marketing means mailing thousands of brochures or creating a blast e-mail that must be coordinated through a large database to be sent out — strategies that can be time-consuming and very expensive. While mail campaigns and e-mail marketing can be very effective, sometimes less is more. If you are trying to attract new attendees to your event, remember that a targeted outreach to a smaller number of individuals, such as group leaders (department heads, chief ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.