Roger Naoroji, Meetings and Education Coordinator, National Academy of Elder Law Attorneys, Vienna, Va. Here are my top 10 tips: Start out by developing a strategic and tactical marketing plan with a timeline. Develop a meeting brand that reinforces the value and relevance of the meeting, to be included in sponsorship opportunities, with your exhibitors, and in your advertising. Incorporate your brand on all online and off-line collateral. Highlight the benefits. Let your audience ...

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