A COMPELLING WEB SITE has become very important in promoting and supporting your meetings. Here's my list of the five most important things to do on your meeting Web page. Move Beyond Attendee Marketing Don't focus your attention just on the obvious target audience for your meetings site — the potential attendees. Many other visitors may find your site, including past or potential attendees, suppliers, vendors, funders, exhibitors, board members, employees, volunteers, job-seekers, ...

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