It will come as no surprise to pharmaceutical meeting planners that ethical issues are driving corporate training trends. “With the new focus on the pharmaceutical/doctor relationship [a result of the Pharmaceutical Research and Manufacturers of America's ethical code, issued in July], ways of training are changing and I don't think the new rules of engagement have all shaken out,” says Mike Fahner, vice president, sales and marketing, ARAMARK Harrison Lodging, Philadelphia, a conference ...

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