THESE DAYS, it seems the guidelines and regulations around meeting planning are changing faster than the price of gas! With so much uncertainty, it's tempting to fall into a reactive state. Commercial supporters are unsure of themselves, and everyone around us seems to offer advice about how to change to accommodate the newest trends. In this environment, it's important to remember what a brand is all about — what your brand represents. A brand is so much more than a name. It tells a story. ...

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