Physicians are less skeptical of information received at medical exhibitions than they are of marketing from pharmaceutical field sales representatives or medical journal advertisements, according to a new study by the University of Mississippi School of Pharmacy for the Healthcare Convention and Exhibition Association. The report—“Pharmaceutical and Medical Device Marketing Efforts: Messages Lost in Skepticism?”—was presented by the research team at HCEA’s annual meeting, held this ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.