A survey conducted by the Healthcare Convention & Exhibitors Association, Atlanta, and Pri-Med, Boston, revealed that both physicians and exhibitors find value on the trade show floor at healthcare conferences. While 98 percent of the physicians surveyed said timely clinical topics were the top draw, a respectable 66 percent said having the opportunity to meet with exhibitors was an important factor driving their attendance at live CME events. Industry-supported symposia also got the ...

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