“Do you allow electronic media to wander at will? That is a very bad idea. We make all press wear name badges with big fat ribbons that say PRESS.” That was the advice offered by Hope Levy Kott, Project Director, IQ Solutions, Rockville, Md., during a discussion on the meeting industry listserv (www.mim.com) concerning negative media coverage of medical meetings. With the widely publicized issuance of the Pharmaceutical Research and Manufacturers of America's new ethical code for ...

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