Just the idea of a cool, remote physician in a paper lab coat slipping in beside another doc and, brush dripping with orange paint, decorating his colleague's lab coat, seems farfetched. “But doctors like to have fun, too,” says Anne Bruce, event manager, Atlanta Arrangements, who has done several “giving back” projects with medical companies. At a March convention in Atlanta, her DMC was asked to put on an evening program for 75 guests of a pharmaceutical company. Instead of dancing in the ...

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