Members of the American College of Chest Physicians were able to screen the lung health of more than 300 people in four hours during Phoenix Lung Health Day in August. This feat was made possible by a multifaceted media campaign that resulted in more than 28 million media mentions. One of them, a television interview with an ACCP physician on lung health screening, resulted not just in an on-air spirometry test on the Phoenix news anchor, but also got the attention of Olympic gold-medal ...

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