“IF YOU THINK ABOUT A TYPICAL HOSPITAL OR MEDICAL school or medical society that's looking at this panoply of communication companies, they don't really know what they do, they don't really trust them, they think they came right out of the pharmaceutical industry, and they try to stay away from them. But that's just too simplistic a view.” So says Joseph Green, PhD, associate dean, continuing medical education, Duke University School of Medicine, Durham, N.C. Green ought to know. As a past ...

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