You think you've got problems? Imagine seeing the group that constituted 80 percent of the attendee base at your trade show suddenly become 50 percent. Now imagine continuing to grow your attendance without a hitch. Here's how the crew at SEMCO stay on top of their show. *READER'S ROI * As the structure of healthcare changes, so does the composition of your audience. * Exhibitors are a great informational resource about the marketplace. * If your educational program is worth paying for, ...

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