The 12th annual BTC (Borsa Del Turismo Congressuals Ed Incentives), the Meetings, Conventions and Incentives Exchange, was held November 4 to 6 at the Fortezza da Basso in Florence, Italy, attracting approximately 6,000 visitors-a 25 percent increase over 1995 attendance. BTC is second in size in European incentive and meeting shows to EIBTM, which is the largest, held annually in Geneva, according to congress organizers.
At BTC, In Italia Networking Partners was announced. It is a consortium of independent conference organizers and full-service incentive marketing houses committed to sharing their expertise and knowledge with colleagues planning conferences and incentive travel programs in Italy. The group of 12 professionals promises meeting planners complete proposals within five days. Members have expertise in organizing everything from healthcare congresses to symposia to corporate incentive programs. The telephone number for In Italia operational headquarters in Milan, Italy is 011-39-2-2562062; fax 011-39-2-2593123.