Event marketing -- that is, marketing that takes place at meetings and events -- makes up 24 percent of the average healthcare company’s marketing budget, which is slightly less than the 26 percent that the average corporation allots for it, according to EventView 2006: Healthcare/Pharmaceutical Report, a new survey of event marketing trends in the healthcare industry by George P. Johnson Co. The report marks the first time the firm has analyzed trends in any one sector of its worldwide ...

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