How long is the "Who Should Attend" list in your meeting's brochure? Long and diffuse lists of who should attend adorn the majority of the 298 continuing professional education brochures that crossed my desk during a recent 31 day period. (I will save you the calculations: 9.6 brochures per day). While such broad-based lists may be compiled in an effort to be inclusive--and certainly as a key recruitment strategy--they often have the opposite effect: marketing campaigns are diluted while ...

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