Take Out the Trade Names Q: Why do you think the use of trade names in scientific sessions is increasing so dramatically? A: The use of trade names seemed to be associated with two factors: the presence of a patented drug and part authorship by pharmaceutical companies. Q: Why is the escalating use of trade names a concern? A: The role of industry at scientific meetings has been reasonably well-defined. Traditionally, advertising did not take place in the scientific paper area--and it ...

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