As meeting managers eagerly leave 2009 behind, they must also prepare for changes in store for the future. That's the focus of the Sixth Annual Pharmaceutical Meeting Management Forum, March 14-16, at the Philadelphia Marriott Downtown. Organized by Medical Meetings and the Center for Business Intelligence, the forum helps attendees embrace the new reality of medical meetings where the economy, public perception, and the evolving regulatory landscape reign supreme.

Despite the challenges facing the life sciences industry, some meeting managers are finding ways to continuously demonstrate their value and help their organizations succeed. Hear from these industry leaders on how they are employing innovative strategies for growing their meetings programs, managing compliant meetings, and pushing the industry forward.

PMMF features presenters from companies such as GlaxoSmithKline, Pfizer, Novo Nordisk, Medtronic, Johnson & Johnson, Eli Lilly, Merck & Co., and others.

Attendees will have a chance to: Participate in a senior-level summit, led by Kathy Lieberman, manager, U.S. pharma event management for GlaxoSmithKline. This session — open only to pharma and medical device planners with 10-plus years of experience — will allow attendees the opportunity to voice challenges and exchange best practices in a closed-door setting.

Find out how to advance in the profession. Tom Tolvé, CMP, senior manager, meeting management, Novo Nordisk Inc. will discuss how meeting professionals can build their skills and take advantage of growth opportunities in the field.

Learn best practices for creating compliant meetings. Angie Duncan, CMP, CMM, vice president, meeting operations, VMS Inc., Indianapolis, will present information on how the PhRMA Code and new state regulations will affect meetings, events, and incentives in 2010, and how meeting managers can ensure they comply with the ever-changing regulatory environment.

Hear planners share their success stories. Kim Groth Kerns, senior meeting planner, Medtronic Inc., will discuss how possible upcoming changes to the AdvaMed Code of Ethics for Interactions with Healthcare Professionals will affect meetings and how she is helping her company comply with the latest guidelines.

Other not-to-be-missed sessions include networking roundtable discussions on green meetings, physician spend tracking, strategic meeting management, CME, and other topics; keynote addresses from Christine Duffy of Maritz Travel and Kim Slocum of KDS Consulting about the future of the industry; a panel discussion on SMM; an open-space session on industry best practices; a discussion on virtual meeting technology trends; a panel address on medical meetings and the economy; and a first-ever wrap-up session that will deliverable actionable takeaways from every session at the forum.

For more information go to www.pharmameetingplanners.com.

Kathy Lieberman, manager, U.S. pharma event management, GlaxoSmithKline, will lead a senior-level summit at Medical Meetings' pharma forum in Philadelphia.

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For more information on the annual Pharmaceutical Meeting Management Forum, go to www.pharmameetingplanners.com.