As of this writing, in October, travel of all sorts has been severely impacted by the fear and loathing which are among the legacies of the heinous terrorist crimes of September 11, 2001. Should this become a long-term phenomenon, marketers of CME reliant on attendees who travel by air to their programs will have to overcome the challenge as they do all challenges — by using marketing basics. Double Your Target Market A basic countermeasure to travel-aversion is to increase your universe ...

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