General service contractors, for the most part, have never been eager innovators. The business of renting furniture, fixtures, and human beings has been, until recently, a relatively uncomplicated business. Lately, however, customer demand has forced an industry of snail-mailers to innovate or risk losing their competitiveness. Event planners and exhibition managers are demanding more — more speed, more capabilities, and more information from their vendors. Mike McCool, director of ...

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