Does slitting your throat count?" Pam Jensen, CMP, division director, educational programs, American Asso-ciation of Blood Banks, answers with a wry laugh when asked how she copes with the seller's market. With humor and creativity, planners are fighting back-sharpening their negotiating skills and developing tactics for marketing small meetings. It's a matter of survival-the seller's market shows no signs of softening. "Until the year 2000, planners' choices look pretty much the same as ...

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