The Case: Priscilla Purrfect, the CME coordinator of Quality Care Medical Center, a state-medical-society–accredited provider, is struggling to finalize the CME calendar for the second quarter of 2011. Luckily, Quentin Quickfix, president of Drugs 4 You Communication Co., calls her, eager to place a commercially supported educational seminar on KidneyCare, an FDA-approved product, at the medical center. He says he’ll send a summary of the educational need, as well as the objectives, slides, ...

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