As the main ballroom fills up at the annual medical society meeting, attendees—facing the front in homage to the great screens—wait patiently, rifling through their syllabi and scrolling through e-mails on their smartphones. Anticipation builds until the room finally darkens and the experts begin sharing their latest basic science or clinical data. In an hour, the lights go back on, and the attendees file out to their next activity. Of the thousands attending the annual meeting, how many ...

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