Every week, there are unique situations that arise to challenge those who make a living in continuing medical education. In this column, columnists Scott Kober and Cathy Pagano invite an expert in a specific area of medical education to talk through one such challenge in an e-mail format. In this inaugural column, they’re joined by Anne Jacobson, CCMEP, MPH, a freelance medical writer. From: Scott To: Cathy, Anne Subject: CME as marketing? I recently got a call from a medical ...

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