Flash mobs are a growing phenomenon that reflect the limitless power of social networking. While they began with like-minded people suddenly assembling to perform unusual acts such as dances, the concept has been adapted for cycling events, U2 concerts, political protests, and even promotional models such as the Groupon deal of the day. Medical meeting planners may or may not wish to spark an actual flash mob, but to use social networking for more successful meetings, they should ...

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