Mary Beth McEuen, executive director of The Maritz Institute, kicked off the final morning of the 8th Annual Pharmaceutical Meeting Management Forum—now called Pharma Forum 2012—by tickling participants’ brains with how meeting managers can harness what we now know about the bioscience of human behavior to produce meetings that more fully engage attendees. The job of planning meetings, she said, must now entail merging the science and art of engagement to help people ...

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