As healthcare marketers seek to comply with the updated Pharmaceutical Research and Manufacturers of America's Code on Interactions with Healthcare Professionals, many will be looking to event organizers for new, compliant avenues to promote their brands. For the savvy event planner, now might be the time to take a look backwards — and see some of the tried-and-true marketing vehicles in a new light. Meeting Publications = Marketing Opportunity Over the years, as marketing sponsorship ...

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