The location has been selected. The program has been set with a great roster of speakers, including a famous keynote who is certain to be a draw. Now all that's left is to get marketing, right? Well, not quite! Marketing should never be the last step in the process — it should be an integral part of every facet of planning a meeting. Here are five common pitfalls to avoid when marketing your meeting. Don't underestimate the importance (or possible unimportance!) of location. Put on your ...

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