“Just thinking about going to an interactive session makes my hands start to sweat,” says one physician, who prefers to remain anonymous. “I have no idea why, but just the thought gets my heart racing. I'd much prefer to sit in a lecture and listen to what the experts have to say.” He's far from alone. In fact, although adult education research has proven time and again that doctors learn best in interactive programs and that traditional lectures are the least effective format for ...

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