High-Yield Strategic Marketing Every medical meeting's direct marketing campaign has four strategic elements: the right offer to the right people at the right time-the right number of times. Or, as is said in marketing parlance: offer, reach, and frequency. In past columns, we've discussed such elements of the offer as the opportunity to obtain access to peers and receive education and credentials. This column, the first of two parts, will focus on reach and frequency, while December's will ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.