SICK OF SPONSORING cold convention breakfasts and busy coffee breaks? Veterinary Learning Systems of Trenton, N.J., wanted to build awareness of its new Web site and found an unusual--and fitting--sponsorship opportunity at the North American Veterinary Conference held in January at the Orlando (Fla.) World Center Marriott Hotel. Tom McCabe, VLS's director of video and advanced media, planned on simply setting up a number of computers on the show floor to demo the new Web site. However, ...

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