TWO YEARS AGO, our strategic partner, Axdev Global, an educational company in Norfolk, Va., told me that return on investment is only a tangential concept in CME; but what we can demonstrate is return on educational investment. Now with the PhRMA code and the OIG Advisory, the concept of ROEI is a reality with commercial supporters making decisions based on educational excellence instead of marketing savvy. Academic and private sector organizations offering outcomes evaluation services (see ...

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