Imagine that you have just given each of the top performers in your department a debit card worth $1,000 as a thank-you for a job well done. Now, imagine that you ask those same people one year later what they purchased with the card. Think they will remember? Probably not, says Jim Feldman, chief solutions officer at Chicago-based marketing agency James Feldman Associates Inc. “Most people won't recall. Maybe they paid their electric bill, or put gas in the car, or bought ...

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