Aron Ezra, CEO of San Francisco–based MacroView Labs, helps companies to create “mobile ecosystems,” reaching prospects, employees, customers, and vendors. For companies and associations that want to start going mobile by launching a mobile app at their next meeting, Ezra offers these eight steps to an awesome app: 1. Start early. Ezra recommends three months' lead time: That’s eight weeks to create the app, including rigorous testing and time to get approval from ...

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