Here are 15 steps toward identifying, leveraging, and managing your organization’s meeting spend through a strategic meetings management program. 1. Get in front of your C-level executives. When building a business case for SMM, compare meeting spend to business-travel spend. Senior executives understand and can identify with business-travel spend. 2. Start small, think big. Inform your C-level execs that there is a methodology that should be applied to meeting spend, even when that ...

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