A new survey has found that 100 percent of “best-in-class” companies use group travel and company-sponsored events to reward their sales teams. The Aberdeen Group, a Boston-based research firm, surveyed 312 companies for its report, “Non-Cash Incentives: Best Practices to Optimize Sales Effectiveness.” The report was underwritten and distributed by the Incentive Research Foundation. Best-in-class companies were those with the highest sales success: They had top ...

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