Citing the strength of the Caesars brand, Harrah’s Entertainment has rebranded as Caesars Entertainment Corp. The company had planned the change as part of an initial public offering on November 19, but after the IPO fell through due to “market conditions,” the company continued with the name change, making it official on November 23. The eight properties in the company’s Las Vegas meeting division—Caesars Palace, Paris, Bally’s, Flamingo, Planet ...

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