After years of development and testing, Data on Meetings & Events (DOME) is ready to roll out its event measurement system in January, according to Gary Grimmer, DOME chairman and chief executive officer of the Melbourne Convention & Visitors Bureau. The system tracks the hotels/room nights used by attendees during a convention (including those booked outside the block), as well as the airline/class of seat/flight segments booked by attendees. Armed with this data, convention ...

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