The Society of Incentive & Travel Executives put some "theater" back into its annual Crystal Awards ceremony, holding the gala to honor top incentive programs at the dramatic Shakespeare Theater at Chicago's Navy Pier on September 15, kicking off the 2003 IT&ME Show. To make it into the winners’ circle, incentive planners had to prove the business results of their motivational programs, some of which grew sales as much as 25 percent. But ROI wasn’t their ...

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