"A holistic approach is essential to understanding your total meetings business," says Debbie Gittinger, global travel operations manager at Cincinnati-based The Procter & Gamble Company. "I don’t think it’s enough to just manage the procurement part." Exactly, says the folks at Mt. Laurel, N.J-based American Express Meetings & Incentives, the meetings management arm of American Express Corporate Services, which held its first-ever customer forum in June, just months after the March ...

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