CEMA was founded as an “agent of change” within the IT event industry. As part of CEMA's mission, the association has taken positions on several controversial issues that the membership feels will make our industry stronger. The CEMA board recently voted to support one such issue: the need for standardized, independent audits to verify audience demographics at trade shows. Each CEMA-member company depends on its event professionals to provide the right event marketing choices. The dramatic ...

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